Chancellor Douglas A. Girod

Message: Recruiting students is everyone's responsibility

Monday, August 30, 2010

Dear Colleagues,

Recruiting students to become active members of the KU community is one of the most important jobs at our institution. Too often, however, we assume that the job of recruiting undergraduates falls only to the staff in the Office of Admissions, when in reality recruiting is a responsibility we all share.

That's why last week we distributed a copy of the 2011 freshman viewbook to full-time faculty and staff who have campus mailboxes. If you didn't get one or if you've already shared it with a prospective student and need another copy, please contact Admissions or KUMC Public Affairs.

The viewbook is the most comprehensive of our undergraduate recruitment publications for prospective students. It contains information about KU's academics, housing, student activities and other aspects of life at KU, and is produced by University Relations in partnership with Admissions.

We are sharing it with the university community because it is important we all take an active role in recruitment, and that we all emphasize the same themes when talking with prospective students, their families and teachers. I ask that you use it as a guide when speaking about KU's strong academics, outstanding value, amazing student opportunities and beloved traditions.

Our university faces challenges when it comes to recruitment. Obviously, we compete with other institutions for students, but we are also facing changing demographics in Kansas. The overall number of Kansas high school graduates is projected to decline in coming years, while at the same time the diversity of those graduates increases. Both factors require new approaches to promoting the unique opportunities we offer at KU.

That's where you come in. Every interaction you have with prospective students and their families - not to mention teachers, counselors and other influential people in students' lives - is an opportunity to recruit for KU.

One of the things I've found in the past year is that KU is often modest about promoting its accomplishments and the opportunities we offer. And there's often value in an understated approach. But we should not be modest in telling the KU story, in our recruitment of new students, or in our aspirations for this university.

Also, there is a common misunderstanding that the university knows the names of every prospective student. That is not the case. We need your assistance in identifying those individuals. Please add the names of prospective students - as young as 6th grade - to our contact list by clicking here.

I encourage you to become an active part of promoting our university to prospective students here in Kansas and around the world. Talented, creative students should know that we have a place for them on Mount Oread.

Bernadette Gray-Little

One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
5th nationwide for service to veterans —"Best for Vets: Colleges," Military Times
Chancellor's Vision

The mission of the University of Kansas is to lift students and society by educating leaders, building healthy communities, and making discoveries that change the world.

We will do that by raising the expectations we have for ourselves, the aspirations we have for our state, and the hopes we have for our world.